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Here’s a fact seldom discussed when the topic of travel agents arises.  When the airlines began cutting commissions to travel agents in the mid-90′s, the real problem wasn’t commissions. No, the airlines had another reason for wanting travel agents out of the picture. Travel agents told clients how to obtain the lowest fare.  Call American Airlines directly and they don’t tell you Continental has a lower fare.  But a travel agent would.

Know what?  We still do.

Because I’m obsessed with travel research, I believe in the value of a good travel agent.  Well- trained travel specialists offer very valuable services and information almost impossible to uncover by yourself regardless of how diligently you search online. A good travel agent will save you time, save you money and provide insights into the logistics of your trip.  Good travel agents keep their ear to the ground.  We know which tour operators to use and which to avoid. We know the difference between a hotel in city center and a cheaper but far less convenient one on the outskirts of town.

Let me give you an example of why.  Let’s say you want a simple airline ticket and hotel for Bangkok.  The published fare for an economy ticket is $1,534.  You call me and tell me what you’ve found in your research and what you're trying to accomplish.  I will call you back with your flight and hotel for $1,460.  I can use a tour operator with bulk pricing to purchase the trip. I can also point out that one of the days during your stay is a government holiday so you'll want to shift your trip by a couple of days.  I make some suggestions for sightseeing.

I'm just like Google, ONLY HUMAN and a lot more focused on your needs.  Most people think travel agents sell travel.  The fact is, however, a great travel agent doesn’t sell anything, but instead I help you buy wisely.  I research and we discuss the options.  I steer you away from obstacles and looks into nooks and crannies that you might neglect.  I help to insure the quality of your trip. Time and again, I save you money, made good supplier choices on you behalf and help you purchase WISELY.

How valuable is that?